Više nego zanimljiv brend koji nosi ime “THIS IS NOT CLOTHING” koji sam sreo na Pitti Uomo i imao čast upoznati, na kraju pisati o njima predstaviti ih Hrvatskom tržištu, a uskoro i shooting za majice na Instagramu

threegracesThumb‘The Three Graces’

“THIS IS NOT CLOTHING” je luksuzni brand i konzumerističkog umjetničkog pokreta koji osniva umjetnik Jam Sutton…

HeadofGoliathThumb‘The Head of Goliath’

Ono što je jako interesantno za ove majice da pomoću App Store i Google play  možete skinuti aplikaciju koja se zove “This is not Clothing” na svoj mobilni uredjaj i pomoću nje skenirate ono što se nalazi na modelu, da bi dobili 3d majicu koja se pokreće 🙂 jako, jako cool i novo !!!

LibertyThumb‘Liberty II’

This Is Not Clothing’ is a luxury brand and consumerist art movement. Artist Jam Sutton celebrates and reinvents masterful artworks, juxtaposing contemporary culture and fine art.  The clothing is considered a wearable canvas, featuring original bespoke artwork prints onto ethical fair trade cotton.

TheKissGoldThumb‘The Kiss’ Gold

The artwork is created by brand founder, visual artist Jam Sutton.  Jam’s work breaks away from traditional boundaries of still and moving image.

Despite his young age, Jam is regarded as one of the most talented and exciting upcoming creatives. Jam has collaborated with multi-platinum musicians such as Pharrell Williams & N.E.R.D, Steve Aoki, Kid Cudi and Travis Barker. Jam recently directed Azealia Banks’ much talked about surreal music video for ‘Yung Rapunxel’.

martyrdomsaintpeterThumb‘The Martyrdom of Saint Peter II’

Through ‘This Is Not Clothing’ Jam creates original pieces and shares his unique vision of our society by paying homage to the great artists that have shaped and influenced the history of art.

MementoMoriVIThumb‘Memento Mori VI’


MementoMoriIIIThumb‘Memento Mori III

Blogger: Josip Grabovac
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