Piazza Sempiones’s S/S 2016 ย collection takes its inspiration from the warm, exotic sensations of Morocco, true to a concept of cultural contamination that brings together North African atmosphere with European sensitivity ย for a new ideal of contemporary luxury. Where intense luxury means quality of time, attention and research, ย equally precious as the value of craftsmanship, tactile and visual, infused into next season garments…


The contrast between ancient and modern. The palaces, the museum, the souk. Marrakech’s maze of streets, from the Medina to Jamal El Fna Square, with its scents, it’s music, it’s acrobats performances; ย the snake charmers, the dancers and storytellers in the streets of the red city.


And Tahar Ben Jellouns ย novel ” Marocco, Romanzo “, which tells of the ” elusive face of a country which, with its dazzling light always appears askew to the observer “, becoming the basic for a sophisticated design approach made up of cuts, slits and lateral prospects. ย Accentuating the essence of volumes and lines, in a minimalism that is clear but still rich in fluidity and sensuality.


Blue and all its nuances, combined with white and black, color treated and woven surfaces to take on fresh, light movements, inspired by the architecture of Moroccan buildings , from the tiles of secret pools to traditional majolica. On printed silk, on fil coupฤ™, ย on cloque fabrics and on the finest jacquards, perforated or featuring matting effects with stitching and contrasting stripes.


Clean shapes, surprised by side slits,create soft tunics, ย long dresses dotted with transparent microgeometries, asymmetric kaftans and the new summer icon-piece : the cape to be worn ย casually, tired at the waist with a belt, or simply resting on the shoulders like a passe-partout stole.


Whilst red, and the nuances of spices and desert intensify the natural sensations emerging from digital artworks by Franco-Moroccan artist Najia Megadji, ย with images of pulsating, ย harmonic flowers revisited on poplin and printed silk,in the form of daffodils and Granada flowers.


Couture silk duchesses, ย which style micro geometric patterns of antique doors into precious jacquard techniques, linen canvas with contrasting rust pinstripes, ย and unraveled thread embroidery on cloque: coming together in a material code which is rich in reliefs and texturized effects, on compact but feather-light backgrounds .


The different graphics mix together in a contrast between oversized volume’s and straight silhouettes.The ย cape is worn over the front pleated shirt with side slits. The poncho-kaftan is proposed with wide or classic pencil cut trousers .To be alternated with the leno-weave little jacket, where the classic coat material takes on a shirt look. Boxy or rounded blouses are combined with palazzo pants defined with slits .Finally the long red dress is a must-have for summer ,together with the perforated ย black dress,with contrasting white lining.


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