WHITE MILAN 2017 MFW

WHITE MAN & WOMAN WITH SPECIAL PROJECTS AND CONNECTIONS WITH THE SHOWROOMS – REASSERTS ITSELF AS MULTIMEDIA PLATFORM IN TERMS OF FASHION SHOWS AND BRANDS ON SHOW.THE TURNOUT FROM ABROAD IS UNWAVERING, WHILE ITALY HAS REGISTERED A GENERAL DROP IN TERMS OF SYSTEM

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The June 2017 edition of WHITE MAN & WOMAN ended with the catwalk success of POAN and WOOD WOOD, both in Milan’s Fashion Week calendar thanks to the ever-growing collaboration between WHITE and Camera Nazionale della Moda Italiana.

This edition of the contemporary fashion trade-show – under the aegis of the Municipality of Milan and in partnership with Confartigianato Imprese, the first Italian association representing 65.000 fashion businesses – has registered a stable turnout of foreign visitors, and a 12% drop in Italianvisitors, as compared to June 2016.

«WHITE has seen a drop – points out Massimiliano Bizzi, Founder of WHITE, – as it occurred with the whole fashion system in June, although our considerable effort has brought to the trade show quality international presences.Realistically I hope, above all in the interests of the firms, that all of us, the main players of the fashion system, can meet to undertake common strategies and to cooperate as we have done for the next September edition, when all the sector’s playerswill be in Milan in the same period, a crucial moment for the Made in Italy, which will enjoy a remarkable buyers’ turnout.This goes to prove that, when we work together strategically, we can catalyse everyone’s attention.The same method should be implemented for the June and January editions, so as to play the crucial menswear collections and womenswear pre-collections match at par, to prevent other fashion capitals from taking the lead»…..

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