MSGM opens up a universe of lightness, underlined with the new fall 2021 collection presented in powdery snowfall where modelsโ catwalk was replaced by freshly fallen snow.
Presenting the collection in a weather environment underlines the next fallโs strong outdoor trend and gives the new collection an accentuated energy.
Reflecting on its Italian sartorial heritage and stylistic codes, the collection brings the idea of transformation to a new level.
Alwayssurprising with new approach to add modern style, the brandโs
founder and creative director Massimo Giorgetti was regarded as one of potential candidates for taking over at Pucci. Since winning Vogue Italiaโs Who Is On Next? contest, Giorgetti has established his ability to create a profitable business with his brand that is expanding globally and this per se would make him an interesting
proposition for a further luxury brand collaborations. See full collection on http://www.msgm.it.
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