MSGM opens up a universe of lightness, underlined with the new fall 2021 collection presented in powdery snowfall where models’ catwalk was replaced by freshly fallen snow.
Presenting the collection in a weather environment underlines the next fall’s strong outdoor trend and gives the new collection an accentuated energy.
Reflecting on its Italian sartorial heritage and stylistic codes, the collection brings the idea of transformation to a new level.
Alwayssurprising with new approach to add modern style, the brand’s
founder and creative director Massimo Giorgetti was regarded as one of potential candidates for taking over at Pucci. Since winning Vogue Italia’s Who Is On Next? contest, Giorgetti has established his ability to create a profitable business with his brand that is expanding globally and this per se would make him an interesting
proposition for a further luxury brand collaborations. See full collection on http://www.msgm.it.
𝐹𝑎𝑠ℎ𝑖𝑜𝑛 𝑗𝑜𝑢𝑟𝑛𝑎𝑙𝑖𝑠𝑡, 𝑠𝑝𝑒𝑐𝑖𝑎𝑙𝑖𝑠𝘵, 𝑐𝑜𝑛𝑠𝑢𝑙𝑡𝑎𝑛𝑡 𝑎𝑛𝑑 𝑒𝑑𝑖𝑡𝑜𝑟.