MSGM opens up a universe of lightness, underlined with the new fall 2021 collection presented in powdery snowfall where modelsโ€™ catwalk was replaced by freshly fallen snow.

Presenting the collection in a weather environment underlines the next fallโ€™s strong outdoor trend and gives the new collection an accentuated energy.

Reflecting on its Italian sartorial heritage and stylistic codes, the collection brings the idea of transformation to a new level.

Alwayssurprising with new approach to add modern style, the brandโ€™s
founder and creative director Massimo Giorgetti was regarded as one of potential candidates for taking over at Pucci. Since winning Vogue Italiaโ€™s Who Is On Next? contest, Giorgetti has established his ability to create a profitable business with his brand that is expanding globally and this per se would make him an interesting
proposition for a further luxury brand collaborations. See full collection on

๐‘ฑ๐’๐’”๐’Š๐’‘ ๐‘ฎ๐’“๐’‚๐’ƒ๐’๐’—๐’‚๐’„ย 
๐น๐‘Ž๐‘ โ„Ž๐‘–๐‘œ๐‘› ๐‘—๐‘œ๐‘ข๐‘Ÿ๐‘›๐‘Ž๐‘™๐‘–๐‘ ๐‘ก, ๐‘ ๐‘๐‘’๐‘๐‘–๐‘Ž๐‘™๐‘–๐‘ ๐˜ต, ๐‘๐‘œ๐‘›๐‘ ๐‘ข๐‘™๐‘ก๐‘Ž๐‘›๐‘ก ๐‘Ž๐‘›๐‘‘ ๐‘’๐‘‘๐‘–๐‘ก๐‘œ๐‘Ÿ.ย 


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