OSKA Milano

For me always new discoveries as a fashion journalist. Like this amazing brand in Milan, Corso Garibaldi 13.

It’s about worldwide brand OSKA.

What amazed me was the simplicity of the creations, the colors and the quality of the materials …

Below you can read some of their words to get to know them better .

The OSKA Shop Deutschland GmbH which administers this website is part of the OSKA company group. In this alliance of international companies everything revolves around the OSKA label – its development and production, as well as multi-channel sales in 70 OSKA label shops worldwide, hundreds of independent retailers and online shops.

OSKA began in 1997 with the founding of the OSKA Textilvertriebs GmbH. The registered domicile is in Dirnismaning close to Garching, a small village north of Munich. Central Administration and a large outlet shop are both located there. Sales, Communications, Design and Production Control divisions are in an old Art Nouveau industrial building situated in Schwabing, Munich, which was reconstructed in accordance with our designs.

Since 1998 we have been presenting two collections annually. Our main focus is our customers’ satisfaction. Service, partnership, and reliability all play a central role at OSKA. Our collections enjoy a steadily increasing growth in demand and popularity. Our success is based on a distinctive design, high quality, and a sales strategy, all of which ensure that OSKA is available only in select shops.

Production capacity and structures within the group’s companies are continuously expanded. Change is a part of business culture as the market is constantly evolving. Together we want to find creative answers to market requirements.

Individuality is the quintessence of the OSKA label, which is also conveyed through the interior design of OSKA shops. The premises have an elegant, simple and timeless look.

Distinctive materials create an exciting atmosphere and establish the setting accordingly.

In the course of regular sales trainings in the Munich headquarters, the shop managers familiarize themselves with the styling of the collection and are trained in the current qualities and visual merchandising. On their return to the shops, they then inspire the customers with interesting presentations and combinations.

Regular offerings of new fashion themes and events continually cultivate personal contact with the customers as well as the product. Individuality is also at the centre of customer relations. Every saleswoman knows her customers’ preferences and advises on an individual basis: OSKA wants to make women happy.

Besides national and international marketing activities, the company works with interesting PR concepts to reach new customers. For example, OSKA also sponsors the well-known US film festival in Seattle which presented the film “Hanna Arendt” in 2013 and “Dior and I” in 2014. We also support festivals in Mill Valley, San Francisco, and Locarno, Switzerland.

Apart from the creative unique design, the label’s quality is also based on choice quality goods and fully integrated production. The majority of our production is realized in our two Czech partner companies. Well-trained experts meet our high standards. Our own dye-works ensures access to all creative possibilities necessary to the development

and consistent cultivation of an individual palette of colour.

Helmut Bayer is sole owner and managing director of the OSKA group with about 250 staff members.