FENDI CASA Boutique Windows in Piazza ScalaSALONE DEL MOBILE 2023

For the Salone del Mobile 2023, FENDI creates special windows in Piazza della Scala boutique featuring an extraordinary set-up conceived in collaboration with the Dutch designer Joost van Bleiswijk.


The project draws inspiration from โ€œToTuโ€ โ€“ the tubular upholstered collection designed by Toan Nguyen โ€“
paying a clear homage to Rome and the iconic Palazzo della Civiltร  Italiana, the headquarters of the
Maison.


Metal tubular arches, in different sections, run continuously along the perimeter of the FENDI Casa
boutique, creating games of perspective and projections.

Combining environmental and craftsmanship values, FENDI chooses Joostโ€™s bold shapes and strong lines,
to create new abiding hand worked set-design made by raw industrial stainless steel โ€“ which retains and
celebrates the identity of the brand as Master of materials.


The windows tubular arches become backdrop for furnishings from the new FENDI Casa collection
amongst special designed pieces by Louis Poulsen and Toan Nguyen.

Thank you FENDI CASA for your trust .

Josip Grabovac

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