Fendi marked its 100th anniversary during Milan Fashion Week with a remarkable runway show that honored its rich heritage and family legacy. The event commenced with a touching moment as seven-year-old twins, Dardo and Tazio Delettrez Fendi—great-great-grandsons of founders Edoardo and Adele Fendi—opened the show, symbolizing the brand’s enduring familial roots.  

The collection, overseen by Artistic Director Silvia Venturini Fendi, showcased over 100 new outfits reflecting Fendi’s prestigious history. Designs featured luxurious fabrics and intricate details reminiscent of the 1960s and 1970s, including shearling coats mimicking traditional furs, ribbed knit dresses, and artisanal leather craftsmanship. The runway also highlighted Fendi’s signature fur and leather pieces, underscoring the brand’s dedication to luxury and craftsmanship.  

The show was graced by an impressive lineup of models such as Yasmin Le Bon, Penelope Tree, Liya Kebede, and Eva Herzigova, emphasizing the brand’s enduring influence across generations. Notable attendees included Sarah Jessica Parker, renowned for popularizing the Fendi Baguette bag through her role in “Sex and the City.”  

Following the runway presentation, Fendi hosted an after-party at its new Milan headquarters, featuring performances by Sean Paul and Chinese pop star Yuqi, a Fendi ambassador. The celebrations extended beyond the runway, with Fendi organizing a citywide bookstore and newsstand takeover in Milan to commemorate its centenary, blending its rich heritage with a forward-thinking approach.  

This centennial celebration not only honored Fendi’s storied past but also highlighted its ongoing commitment to innovation and excellence in the fashion industry.

Photo / Fendi

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