THE GLOBAL HEADQUARTERS FOR FASHION AND LIFESTYLE
Pitti Immagine Uomo , the key global fair dedicated to menswear and contemporary lifestyles.
A world that evolves at every edition to represent the latest movements in fashion through projects with a unique style.
An increasingly polished geography of the spaces that, on one side, reflects the careful process of perfecting the offering and , on the other , studies new modes of presentation , with new display solutions molded in such a way as to best portray orginal brand mixes as well as NEW storie. Plus , a focus on the sections that present menswear research today and an expansion of the more forward-thinking area : projects that combine outdoor passion and fashion attitude showcasting the new souls of the athletic-minded wardrobe and revealing the creativity of young craftspeople from around the world .
This edition had 1,230 brands, 568 which from abroad ( 46% )
Exhibition area 60, 000 square meters – 30, 000 visitors to the fair in total. Over 25, 000 buyers at the last winter edition of which 9, 200 from abroad.
The key main foreign markets ; Japan, Germano, United Kingdom Netherlands, Spain, Turkey France, China, Switzerland, Korea, United States, Russia, Belgium, Austria, Sweden.