RICHMOND X DEBUTS AT PITTI IMMAGINE UOMO

JOHN RICHMOND previews the RICHMOND X project at the upcoming Pitti Immagine Uomo in January 2023. A label rich in stylistic contaminations that represents an evolution of John Richmond in Contemporary-street key.

It is a line designed to engage a younger consumer, with a very strong stylistic identity and a differentiated distribution from the main line previewed in the new booth at Fortezza da Basso in Florence. An elegant Space with a marked propensity for high tech ready to host a collection translated as streetwear research and experimentation.

An installation pop-up, designed by studio FAMA Architecture & More, directed by architect Fabio Marano, with a strong visual impact and a metal cage enclosing the exhibition volume. Through a multimedia tunnel, the visitor will be once inside accompanied into the exhibition air of minimal lines with light games, sounds and 3D animations. This is the new space that the Arav Group will create for the presentation of the RICHMOND X collection at the 103rd edition of Pitti Immagine Uomo.

The Fall Winter 23/24 of RICHMOND X debuts with a collection as the result of experimentation always starting from the material. It is a perfect mix of style and cutting-edge technicality for a man and woman who love fashion and pay attention to new technologies.

Mix of shapes and comfortable fabrics with a strong stylistic identity that become perfect balance in each garment. Inspired by a new scenario that speaks directly to the consumer. Another important milestone for the Arav Group in this long span of time with a line that smacks of luxury, inspired by streetwear in a contemporary era.